This endeavor focuses on the craft of content creation." From creating language of patent(s) and writing descriptive elements for various project endeavors, to the actual digital and physical elements and illustrations of design using computer software engulfed in both " and subtractive manufacturing processes.
The detailed writings of patent language are considered by us as a directional and instructional written artform which outline what is "old" and what is "new" and outline the benefits of advancing innovation for mankind and how the thought process or invention has evolved over time.
The writing, drawings, designs and renderings of this type of document are often complex and detailed to explain features, elements and limitations of various inventions, and careful examinations, illustrations and reference points are used to draw attention to various correlating language in the documents.
For many various projects, we utilize software programs to form an idea from a blank canvas, into a final finished product with some useful purpose. In this case, we did this simple design, just to make someone smile...that's enough of a useful purpose.
As our writing and design projects start with an original idea, smiley has been originally created with the simple graphic design idea and intent to make people smile. To share our idea and intent, we feel the next step is to create a "logo" to help convey the message and which can be used to tell a story with content. In this short video, we demonstrate how we turn our friend "smiley" into an actual logo that we feel is original and useful for our purpose.
We also collaborate with skilled content creators who we task with a graphic design, or writing project sometimes to utilize their unique creative vision to render a hand sketch of an image, thought or process. In this drawing, our friend "Gabe" made a drawing of "plastic man" for us on a project we are working on.
We feel illustrative content is the means to be able to tell a story, using pictures and words to illustrate the features, benefits, or functions of a product or service. In this example, we use a storyboard and also created the "articles of design" and the "concept retail packaging" to house the articles for presentation to a target audience.
Illustrative content is required to be able to tell a story, using pictures to illustrate the features, benefits, or functions of a product or service to a target audience. The making of these story boards often involve many different elements and steps. Photos are taken, cropped, layered in different levels and then creatively placed into the design.
For our writing, design or graphic design creative process, much of the time we need to "create on the fly" at a moments notice, and need to be able to render a drawing or an image from a concept, or prototype to see if the concept is viable and to further our understanding of the project requirements, resources, materials and processes which further help to shape and share our story to fulfill the visionary quest and objective. This is a great video we took because it shows the level of detail and importance that each layer plays in the role of the product.
Our graphic design or writing projects, require unconventional approaches, and a vortex of different materials, tools and techniques. Unique situations demand creative problem solving and entail using a wide variety of mediums, materials, and resins. With no 2 projects being the same, we experiment with a voluminous selection of original materials and techniques, and pioneer our own methodology along the way. In this photo, the top left is the desired consistency that we expected and required from a material we hand mixed and layered on a work surface. On the bottom and to the right, was material from an automated mixing line that did not meet our specifications or requirements.
In our world of creative design and writing, often times inspiration comes from venturing out into the world, and soaking in a moment, and capturing an image and letting our imagination take us to where we need to be. For having the creative vision in our world, utilizes unconventional means and perspectives in attempt to capture the essence of the moment. For example, this image can be seen BOTH as "sunrise" or "sunset" depending on the "perspective" of the view point.
In the 19th century, two Germans -- glassblower Heinrich Geissler and physician Julius Plücker -- discovered that they could produce light by removing almost all of the air from a long glass tube and passing an electrical current through it, an invention that became known as the Geissler tube. ...Like all great inventions, the light bulb can’t be credited to one inventor. It was a series of small improvements on the ideas of previous inventors that have led to the light bulbs we use in our homes today.
(www.energy.gov)
Without the detailed and documented patent process, these inventions may have never advanced to the levels where they are today, and we as innovators need to continue to document and respect the creative process and the value of intellectual property now, and well into the future if we want to continue to advance as a human race.
The thought process of an invention, for us, starts with an idea formation and/or a concept which gets the wheels turning and moving in a direction with "momentum." The process then whether new or an improvement of an existing invention, is an labyrinth of reading and comprehensive language to outline a variety of factors.
In our creative process, we research existing published patent(s) to act as a guide for understanding what is claimed, and what is not claimed, and what are the benefits of what is "old" and what is "new."
We also look to additional conventional and unconventional resources for research and development inspiration, and in most cases, there is no set structure or guideline for defining what the creative process may be from one project to the next.
The creative process, is often a complex one for us, and there is no set timeframe for outlining the details and scope of a patent description or what is involved, and as we see innovation as an evolutionary process, it is a perpetual motion one of which is affected by one or more of Newtons Laws of Motion.
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